Steve ElliottSteve Elliott is a nationally recognized Internet communications specialist and conservative grassroots leader. Steve launched the concept of Grassfire in 2000 and today heads up the Grassfire Lab team as well as the news and Internet activism services of and its affiliated websites.

Steve has more than two decades of experience as a communicator and development strategist. His work with Grassfire and a host of high-profile clients has placed him on the leading edge of online organizational development. Through his leadership, the Grassfire Lab team has helped build online databases worth tens of millions of dollars for our partners, employing innovative, asset-based strategies.

A guest on dozens of radio and television programs, Steve has appeared on Fox News’ Neil Cavuto, Sean Hannity, CNN, CNBC, Alan Colmes, Mike Gallagher, Glenn Beck and Janet Parshall. A graduate of Regent University (M.A. Public Policy), he is the author of The Grassfire Effect (2005), 21 Supreme Court Issues Facing America (2006), The Book On Obama (2012), and Thriving In Exile (2012). Steve and his wife, Stacy, have five children and reside in Hampton Roads, Virginia.


Bob PritchardBob Pritchard is a leader in the development and management of custom online databases. Bob helped launch the concept of Grassfire in 2000 and co-founded Grassroots Action, the parent company of Grassfire Labs.

Bob is the chief architect and applications developer of the Grassfire software system which manages more than 10 million database records. A graduate of Iowa State University (birthplace of the computer) with the B.S. in Computer Science, Bob has been at the forefront of Internet-based viral database development. His hierarchical “impact” system was one of the earliest applications of the “social” friend-to-friend growth model that dominates the Internet today.

A leader in his local community and a liberty-loving entrepreneur at heart, Bob cares deeply about issues, politics, and the ability to have an impact through the use of technology. A long-time NRA member, Bob resides in Iowa where he enjoys a very active life with his wife motorcycling, snowmobiling, and boating.


Jeff McCuskerJeff McCusker is Director of Client Services.  He brings over 35 years of experience to the Lab Team as a former television producer, account manager, Creative Services Director and Vice President of a major market production company. As an award-winning television producer, he worked for over 20 years in local markets and national television networks.  He has worked on the sales and marketing side of organizations for over 10 years.

Jeff came to Grassroots Action in 2009 and has managed the work of our largest clients – and the development of our smaller, but growing organizations.  Jeff’s passion is insuring that our client’s needs and expectations are exceeded and in rallying the Lab team in the development of innovative campaigns and strategies. He is the father of three, including another rising television producer.


Eric OdomEric Odom heads our Interactive Media Network and News Division. He’s a tea party activist and self-described libertarian-minded political consultant. He was one of the first activists to respond to Rick Santelli’s infamous “tea party” rant. He built the original website that was used to plan for the February of 2009 tea parties and he built the first tea party website which served as the primary organizing hub for the 2009 Tax Day Tea Party.

In 2010 he was a part of Americans for New Leadership, an organization that raised $1.6 million to oppose Harry Reid, Dina Titus and several other liberal incumbents. Eric was named to the Top 100 Most Influential U.S. Conservatives by the UK Telegraph and was profiled by the New York Times. Eric’s media appearances include FOX News, MSNBC, CNN and various other major media networks.